How Web 2.0 Technologies Can Help Small Businesses Connect with Customers

Web 2.0 technologies include a range of Internet-based tools that if used properly can aid your small business in reaching existing and potential customers, which can ultimately help grow your business. Web 2.0 technologies allow businesses to create, customize and organize content on the web, rather than just consuming existing content. Some of these technologies are blogs, podcasting, tags, social networking, RSS, instant messaging, wikis, AJAX and online and interactive video, among others. This article will provide you with insights into how to capitalize on using several of these Web 2.0 technologies to better reach your customers.

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An Overview Of Internet Marketing For Small Business

Unlike big companies that have enough resources for marketing, small businesses are limited by the costs of advertising through traditional media. However, there are many other viable options that would enable small companies to promote their products. One such option is internet marketing. Internet marketing is the process of promoting one’s products on the internet. Over the past few years, internet marketing for small business has developed into a formidable force that pushes small companies to greater heights.

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A Small Business Directory For Large Returns

Any business, whether big or small, needs a suitable forum from where it can tell the world of its existence and offer specific products or services. Moreover, it needs to advertise its strengths and salient features to entice more customers. This is the basis from where it can start its marketing campaign to sell its goods and services.

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